With a title like the “Daily Grind,” I suspect you’re expecting a
post about how I’m acclimating to my new 9-5 job. Wrong. I think this
one is more about publishing schedules in new media, but, it’s probably
a lot more connected than I want to think about.
I suppose first off, I should cop to the fact that I am totally
guilty--when I know I’m going to be in crunch time--of writing
entries in runs of six or so, and then posting them out one by one, so
that the blog maintains a daily publication schedule, and I can put
energy when it needs to go.
Second off, I should note that I’ve been listening to Jared
Axelrod’s’s now daily (or almost compleatly
daily, at least of ep ~60-70 where I am now) podcast “The Voice of
Free Planet X.” I’ve been listening to
VoFPX for a while, and I’ve always liked it (so if you don’t listen to
it, you should it’s good stuff), but Jared’s said something
interesting recently--by my frame--that I want to reflect upon.
Jared reported having some trouble keeping a weekly posting schedule,
because it was something that you could put off if things got tight
and still--more or less--keep your schedule. In contrast, you can’t
really put off something that is supposed to happen daily more than a
few hours or else you don’t meet the deadline. I’d also add that in a
lot of cases as creators we say--at least to our selves--if it comes
out weekly it has to represent a weeks worth of work, whereas if it
comes out daily it represents--in most cases--proportionally less
work, and just has to exist.
And the truth about writing, and creating--particularly on the
internet--is that success is pretty random. Having a story, or a site,
podcast, or a video that “works” and becomes popular is not the effect
of some transcendental skill, and even a not incredibly strongly
correlation to skill; but rather a function of the quantity of output.
You got to keep putting things out, keep making things, and the more you
make the more likely something is to really “make it.”
When blogs first started, everyone praised them because they made
publishing online really easy. You wrote something and hit post. That
was it. For the most part blogs (and other related media) succeed as we
hit the post button more. And this corresponds to our reading style. It
takes just as long to read a blog post with meticulously crafted prose
as it does to read one that was written in the morning on half a cup of
coffee. And the chances are, that posting frequently will lead to more
success (where success equals audience size) because people will check
regularly updated sites more often than sites that update less
frequently.
As a result of this I’ve made the observation on a number of occasions,
that while a firm and regular posting schedule will cement and stabilize
a your audience/readership of plus or minus a few percent, you can’t
“jump” levels simply by increasing volume of content generation.
So I guess there are a couple of threads to this argument the
“schedules are good for audiences” and the “schedules are good for
creation.” Having trounced the former sufficiently, lets move on to the
later.
I think clearly we all work at different speeds, and we do different
things, I think I do better with this kind of scheduling. It’s helped
the blogging, for me, and projects like 365
Tomorrows, and Thing a
Week, j.r.
blackwell’s
photos
and so forth, all seem to be creative successes (and I suspect
distribution-increasing successes as well.)
It’s just a hair brained idea at the moment, but I think it might be
fun to start a project like this for the fiction writing that I’m not
doing at the moment. A daily routine would have the effect of a) getting
things out there. b) inspiring an increase in productivity, and writerly
practice. Also, I think I’m likely as busy at the moment as I’m
likely to be at any time in the next couple of years, and I think I feel
like I’ve “got” the blogging rhythm down, and it’s time to add a new
project. Just a thought, and I’m making no promises, that’s for sure.
More musings in the future.
Onward and Upward!